Mobile is beyond slapping pictures on text, it's the new age of storytelling
Traditional media companies haven’t all taken to new media opportunities like ducks to water, often just slapping on a picture gallery to text stories in an effort to draw readers in.
While it might have worked on the desktop browsers, the mobile front is a whole different animal, according to Shaul Olmert, chief executive officer, Playbuzz.
“If you think about it, this device [smartphone] is very interactive, you don’t walk around with the newspaper holding it like that [up to your face],” said Olmert.
“This medium is interactive by nature, if you want to tell stories using this device, you want to play Read full story ›
Source: The Drum
