Mobile is set to be the number one media line item for UK marketers
New IAB/PwC ad spend figures confirm all £1.2bn growth in 2016 was driven by mobile, ten years after the release of Apple’s iPhone.
“Every once in a while, a revolutionary product comes along and changes everything.” These were the opening words of the late, great Steve Jobs when he launched the iPhone at MacWorld in January 2007.
But it has to be said, mobile advertising didn’t exactly catch on in a flash (or in HTML5 for that matter.) In fact – as CEO of the Internet Advertising Bureau – I must have heard the words, “…so, Read full story ›
Source: The Drum
