Mobile marketplace app letgo taps CP+B London for international expansion
Mobile marketplace app letgo has named Crispin Porter + Bogusky London as its creative agency after a competitive pitch for the app, which offers a free platform to buy and sell used goods locally.
The app has leveraged early success in the US, and raised $100m in its first significant round of funding from internet and media company Naspers.
Letgo launched in the US in early 2015 with a mission to mobilise the second-hand economy. It is believed a handful of local-based agencies in the various upcoming launch markets pitched for letgo, but they decided to go with an agency that was Read full story ›
Source: The Drum
