By Michael Feeley

With the majority of online shopping now taking place on mobile handsets, providing “a positive first-screen customer experience” is the biggest challenge facing retailers over the next five years, according to mobile marketing specialists Swrve.

Speaking prior to an upcoming Swrve/Forrester webinar on the subject – ‘Mobile is The New Retail’, taking place on 9 March – Christopher S. Dean, chief executive officer of Swrve, said: “In its latest holiday retail benchmark analysis, IBM reported that traffic originating from smartphones surpassed tablets and desktops, accounting for more than 53 per cent of all online traffic.

“While mobile-first browsing and mobile shopping turned Read full story ›

Source: The Drum