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Mobile now accounts for 78% of Facebook's advertising revenues

on Nov 4, 2015 | 0 comments

By Ronan Shields

Facebook has released its latest quarterly results with revenues of $4.5bn in the three months to 30 September representing a 41 per cent year-on-year hike, with mobile advertising accounting for over three-quarters (78 per cent) of total advertising revenue.

The social networking giant reported total advertising revenue of $4.3bn during the quarter – Facebook also recorded $202m in payments – representing a 45 per cent year-on-year increase (see chart below).

FacebookQ315Revenues

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Notably, mobile advertising accounted for 78 per cent of its total advertising revenue – up from 66 per cent from 12 Read full story ›

Source: The Drum