Mobile phone brands move to exploit untapped 65+ smartphone market
According to the latest research from Forrester, only 36 per cent of consumers aged 65 and older in the UK have a smartphone, compared to 89 per cent of consumers aged 18-24.
Doro is attempting to reach the 64 per cent of seniors not using a smartphone with a two-month TV campaign featuring the Doro Liberto 820, a device the brand are calling “the understanding smartphone”.
Chris Millington, managing director of Doro UK & Ireland, says its own research revealed that 53 per cent of seniors in the UK, France, Germany and Sweden want a smartphone. Millington says this is largely due Read full story ›
Source: Marketing Week
