Mobile travel bookings up by a fifth in the first half of 2014
Holiday-goers are increasingly using smartphones to purchase holidays, with companies seeing a 20 per cent rise in mobile bookings in the first half of 2014, according to a report from performance advertising company Criteo.
The firm’s Travel Flash Report claimed that mobile and tablet bookings jumped up by 20 per cent, in contrast to desktop bookings which only increased by two per cent. Furthermore, the study found that smartphones and tablets were responsible for 21 per cent of all holiday bookings.
Criteo also found that there was a difference in user spending power across different devices. IPad owners, on average, spent over Read full story ›
Source: The Drum
