Mobile video is about more than views — it is about the viewers
Furthermore, according to the IAB UK’s recent report ‘Mobile video 2015: A global perspective’ mobile video is not only a short-form channel. More than a third (36%) of smartphone video viewers surveyed state that they watch long-form videos (five minutes or longer) daily or more frequently.
As screen sizes of mobile devices continue to increase — particularly smartphones, which are the most popular device for accessing the internet in the UK according to Ofcom — and connectivity improves with increased take-up of 4G services, the delivery and consumption of mobile video is hugely accessible to a wide and varied audience.
Source: Marketing Week
