By Staff Writer

The world is truly mobile, yet marketers are still struggling to fully understand the opportunities out there. Ahead of Mobile World Congress 2017, The Drum caught up with some of this year’s speakers to find out where they think mobile is taking us, and to get a sneak preview of what they’ll be discussing at the conference.

Dan Rosen, global director of advertising, Telefónica

At Mobile World Congress 2017 I will be talking about the role telecoms companies can play in bringing greater relevance and context to digital advertising.

Data is the telecoms Read full story ›

Source: The Drum