By Laurie Fullerton

Trends are forever evolving and how marketing can benefit takes thoughtful consideration. The recent Communication Trends for 2016 report published by global communications agency Hotwire offers some great insights for B2B and B2C markerters alike.

One clear trend for 2016 that is indisputable is the steady movement away from websites. Marketers cannot afford to be focused on driving their audience to a clients’ website, as websites are not a primary marketing channel any more, the report notes.

Other trends B2B marketers need to consider, as B2C is already doing, is to make the move towards connecting to their audience as Read full story ›

Source: The Drum