By Kyle O'Brien

LA-based digital advertising agency Modop has announced a new partnership with the Agency for Professional Esports (APE), a talent agency for professional eSports players.

Under the new partnership, Modop will utilize APE’s client roster to facilitate brand activations and create engaging campaigns that expand brands’ messaging and outreach to the audiences of eSports influencers.

“Professional gamers are the next generation of athletes. Children whose parents had Michael Jordan, David Beckham and Tiger Woods are looking at eSports athletes in the same way as future sports celebrities. Recognizing this unique vision, we are working with modop Read full story ›

Source: The Drum