Moët & Chandon to celebrate the 'champagne spray' with a global string of hedonistic parties
Champagne brand Moët & Chandon is proudly living up to its lavish reputation with plans to host a series of alcohol-fuelled parties across the world.
The experiences will take place on 11 June, which on the same date in 1967 saw the winner of the Le Mans 24-hour race become the first to spray his champagne across the crowd. Now the brand wants to celebrate that display of decadent celebration in the first ever ‘Moët Party Day’.
Parties will be held at locations including Paris, Hong Kong and Mexico City, as well as Brighton, Leeds, Glasgow and London. The latter activation Read full story ›
Source: The Drum
