Molson Coors taps burgeoning fruit cider market with acquisition of Rekorderlig
Molson Coors has bought Rekorderlig, the fruit cider brand, ramping up its presence in a category set to grow by over £1bn over the next three years.
Molson Coors, which currently counts Crispin Cider among its main brands in the sector, has acquired the exclusive rights in the on and off-trade to distribute, sell and market the full Rekorderlig portfolio across the UK, Ireland and the Channel Islands.
Frederic Landtmeters, managing director for Molson Coors UK & Ireland, said the company is a “recognised brand-builder” and plans to invest in the brand to fuel growth and category development.
“We are committed to Read full story ›
Source: The Drum
