By Doug Zanger

IPG’s Momentum Worldwide has created a new role, SVP, executive experience director, and appointed David Chamberlain with immediate effect. Chamberlain, previously Momentum executive creative director, will report directly to Momentum North America president Donnalyn Smith and will work across all of the agency’s North American offices with clients including American Express, Verizon, the US Army, Coca-Cola and United Airlines. He will be based in Momentum’s New York office.

“The power of experiences to connect brands with people and drive revenue has never been stronger,” according to Smith. “Building effective, meaningful experiences is what drives David and this new role places him Read full story ›

Source: The Drum