By Doug Zanger

AT&T’s Cricket Wireless is giving narcissistic selfie culture a little PSA treatment in celebration of Mother’s Day. #PhotoMomb with the associated film “This Mother’s Day, put Mom in the picture,” was created by Marina Del Rey, California-based social content agency Shareability — and humorously follows the story of several moms who will stop at nothing to photobomb oversharing offspring and their friends — just to make sure they remember who’s boss.

The points? Appreciate your mother and we’re going to get into every selfie to keep you grounded.

The film has several guilt-laden moments with accompanying snappy dialogue.

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Source: The Drum