By Seb Joseph

After months of review, Mondelez International has decided on how to split its global media account between its existing partners Dentsu Aegis and Starcom MediaVest Group.

The snacks maker had decided in June it wanted the two media buyers to handle its budgets although was undecided on how to divide up its five markets and multiple product categories.

Dentsu Aegis will handle media in Asia Pacific, Europe and North America, leveraging on the strong grounding agencies like Carat and Vizeum have in those markets, while Starcom MediaVest Group will lead buying across Eastern Europe, Middle East and Africa. Aegis has also Read full story ›

Source: The Drum