By Seb Joseph

Mondelez International has named senior marketer Laura Henderson its first global head of content and media monetisation as part of its wider efforts to use both to move audiences along the path to purchase and beyond.

Henderson reports to the snack maker’s chief media and ecommerce officer Bonin Bough who is tasked with bringing media and commerce together in order to unearth new revenue opportunities. Prior to her promotion, Henderson was head of media and communications planning for Mondelez in North America for two years.

Her role follows on from the arrival of Mondelez’s first global head of ecommerce Cindy Chen at Read full story ›

Source: The Drum