Mondelēz International signs global deal with Google to accelerate investment in online video
Mondelēz International has inked a global deal with Google, which will see the snacking powerhouse invest more in digital video.
As well as advertising, the partnership will cover content pilots through YouTube’s Brand Partner Program, with Mondelēz piloting this new model of high-quality, low-cost video content featuring influential digital stars with Sour Patch Kids in the US.
Mondelēz has committed to shifting 10 per cent of its ad budgets to online video in 2014, as part of its plan to invest more of its media spending into digital.
“We believe video will be a key growth driver for our brands, and programmatic buying Read full story ›
Source: The Drum
