Mondelēz introduces Chips Ahoy cookie brand to the UK with £8m marketing push
Mondelēz has introduced chocolate chip cookie brand Chips Ahoy to the UK in a £8m marketing campaign including a TV ad, VoD and social media.
Initiated by PHD and produced by Drum, the TV ad will be unveiled on Saturday 4 October during The X Factor, starring brand mascot Cookie Guy.
Rick Lawrence, UK biscuits category lead at Mondelēz International UK and Ireland, said: “We’re hugely excited to be bringing the fun and quirky personality of Chips Ahoy to the UK for the first time. The campaign is another big step in Mondelēz’s drive to shake up the biscuit category and the Read full story ›
Source: The Drum
