Mondelez Japan launches first campaign using artificially intelligent creative director
AI-CD ß, the world’s first artificially intelligent creative director by McCann Erickson Japan, has debuted its first work for Mondelez Japan brand Clorets Mint Tab (or Clo-Tab).
The brand set AI-CD ß the brief of creating an ad that communicated the idea that the confectionery “refreshens the mouth immediately with one tablet” and has “long-lasting refreshment that lasts for 10 minutes”.
The full campaign actually pitted a real and respected creative Mitsuru Kuramoto against AI-CD ß in making the ad, documenting the battle online. The two ads have now gone to a poll in Japan, with the public ultimately making the decision.
Source: The Drum
