By Tom Smith

The return of the Great British Bake Off (GBBO) this week was highly anticipated, with the switch to Channel 4 causing die-hard fans concern. Which for some, only grew following the announcement of surrealist comedian Noel Fielding as one of the hosts.

The move to Channel 4 of course also meant the introduction of adverts, with advertisers rumoured to have paid up to £200,000 for a 30 second slot. We were curious to see what return brands got for this expense and how brands who didn’t stump up the cash for an ad slot could still use GBBO to drive Read full story ›

Source: The Drum