Money Supermarket snubs digital ad agencies for in-house production
British price comparison website Money Supermarket announced that it will no longer enlist the services of digital advertising agencies in a bid to keep operating costs down and maintain full creative control of video campaigns.
Darren Bentley, head of performance media at Money Supermarket, told the Financial Times: “We didn’t want to be subject to excessive levels of arbitrage or agency fees.”
In addition, the firm announced that it will cut out the advertising middleman to assume full control of the data of its 21 million customers.
Instead the firm will rely upon third-party companies such as MediaMath and BlueKai to directly purchase Read full story ›
Source: The Drum
