By Sarah Vizard

The digital campaign is fronted by former Countdown presenter Carol Vorderman. In a video available on YouTube, she is shown road testing the car around a laser track.

The video encourages the public to enter their details for a chance to drive the vehicle at an event on Thursday (16 July).

Speaking to Marketing Week, MoneySuperMarket’s head of digital David Harling dismissed the idea that the campaign could be seen as a gimmick. Instead, he said the campaign was an opportunity for the brand to stand out and remain front of mind in a hugely competitive market.

The aim is to push Read full story ›

Source: Marketing Week