By Ishbel Macleod

Sharon Flaherty, previously group head of PR and social media at Moneysupermarket, has left the comparison site to start her own agency – with the Guardian as one of its first clients.

Called BrandContent, the boutique content marketing and digital consultancy opens with four members of staff.

Flaherty said: “While many, but far from all brands have content, far fewer have a defined content strategy and purpose in place and this is the bedrock of success in content marketing.

“Another area where I see brands struggling is in truly integrating their content into their overall communications strategies. It needs to become Read full story ›

Source: The Drum