Monocle bucks the trend and enters print: ‘How would you do a newspaper if you could start from scratch?’
Monthly magazine Monocle is set to release a weekly newspaper, a move it said represents its “confidence in print” as well as the need for “continuous product innovation”, at a time when there’s diminishing positivity for newspapers.
Monocle – The Summer Weekly looks to hone in on audiences with its arts, design, lifestyle and global affairs coverage, delivered in the 48-page Berliner format once favoured by the Guardian.
To fund the drive, the company will only offer full-page or double spread ads to premium brands. Advertisers cross the four issues include Rolex, Chanel, Louis Vuitton, Gucci, Peninsula, Pictet, Technogym and Read full story ›
Source: The Drum
