Monsoon has ‘enormous’ potential to become a Redbull-style media owner – says marketing director Eilidh MacAskill
Fashion brand Monsoon and Accessorize has “enormous” potential to follow Redbull’s lead as a media and content house, the brand’s marketing director Eilidh MacAskill has said.
Speaking to The Drum at the Making Fashion Content Count event hosted by Rockabox, MacAskill said that while Monsoon doesn’t “have the appetite” to become the next Hearst or Time Inc, the rich heritage and brand awareness of Monsoon means that it has a huge volume of content to push out.
“I think Monsoon has enormous potential [to become a content producer],” she commented. “It’s kind of one of those story book brands that has an Read full story ›
Source: The Drum
