By Gillian West

Chocolate truffle range Monty Bojangles has worked with Springetts Brand Design Consultants to refresh its packaging ahead of a relaunch this month (August).

Charged with reassessing Monty Bojangles existing range of six products and creating a new coherent brand story and engaging philosophy, Springetts set about creating a challenger brand that was unique to the category whilst also communicating the brand’s quality.

Each box shows a ‘new adventure in taste’, suggested by a collage of Victorian etchings, original botanical drawings and hand-painted illustrations on a vibrant colour palette.

Monty Bojangles brand owners, Andrew Newlands and Pamela Bateman, said they were “thrilled to be Read full story ›

Source: The Drum