By Sean Larkin

Enterprise software outfit has today April 18) announced it is to buy Moat for an undisclosed fee in the latest high-profile acquisition that will see the adtech measurement outfit added to its Oracle Data Cloud.

Moat will remain an independent platform within Oracle Data Cloud, providing trusted measurement and analytics, as well as audience insights to a host of tier-one brands and publishers such as: ESPN, Facebook, NBCUniversal, Snapchat, and YouTube.

“The combination of Oracle and Moat will connect data to consumer attention for better media experiences and business outcomes,” reads a statement announcing the move. Read full story ›

Source: The Drum