By Seb Joseph

Procter & Gamble isn’t the only big-spending advertiser threatening to pull spend from online media’s powerbrokers should they fail to clean up the “murky”, “fraudulent” supply chain. There are other marketers mulling similar ultimatums who may now feel inspired to go public.

They have been inspired because P&G’s Marc Pritchard has come out and said what many couldn’t; his withering assessment of an online mediascape bedevilled by being countable instead of accountable is a demonstration of arguably advertising’s most powerful marketer flexing his muscles to get what he wants. While some will see it as a rallying cry to Read full story ›

Source: The Drum