By John Glenday

The myth of video games being the sole preserve of male teenagers has been shattered by a new report compiled by the Internet Advertising Bureau (IAB), which found that more women than men now indulge in video gaming.

Gaming Revolution found that seven in 10 Britons have picked up a joy pad at some point over the past six months with more people aged over 45 doing so than children and teenagers. This has seen the total UK video game market grow to encompass 33.5 million Britons.

Usurping traditional games consoles however are smartphones where the majority of people now head for Read full story ›

Source: The Drum