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Morning bulletin: 4K TV ad KO’d, Verizon bloatware & WSJ paywall lowered

on Aug 17, 2016 | 0 comments

By John Glenday

This morning’s clutch of stories culled from the web includes a number of bans handed down by the Advertising Standards Authourity with both Walkers Crisps and Currys PC World in the firing line. We also look at a significant ratcheting up of bloatware from Verizon and an experimental lowering of the WSJ’s paywall to drive subscriptions.

First out of the blocks is Ad Exchanger which spreads word of an interesting experiment in content access by the Wall Street Journal, as the paper further lowers its paywall. Instead of blocking non-subscribers the Journal will trial 24-hour guest passes and the Read full story ›

Source: The Drum