Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Morning Bulletin: BBC returns to 1960’s, Tiny Toast & Unhappy Meals

on Aug 18, 2016 | 0 comments

By John Glenday

This morning’s bulletin gives you something to chew over with the launch of an all new cereal, Tiny Toast, which aims to corner the millenial market. Elsewhere McDonald’s is irritating Happy Meals and the BBC is trying to shake-off its PC image by airing a lost episode of 160’s hit Till Death Us Do Part.

Appropriately enough this morning’s bulletin kicks off with the launch of an all-new cereal brand from General Mills, Tiny Toast, which is hoping to win over the stomachs of millennials with a digital marketing campaign featuring strategically placed video clips on YouTube, Snapchat and Read full story ›

Source: The Drum