Morrisons banks on 'Match & More' and a catchy tune for Christmas turn-around
Morrisons has unveiled its Christmas advert with a song that chief executive Dalton Philips hopes the “nation will be singing”, in a bid to end a difficult year on a high.
The supermarket suffered a 6.3 per cent fall in like-for-like sales in its most recent results, forcing it to lower is full year profit estimations.
However, the upbeat Christmas spot has seen the return of brand ambassadors Ant and Dec who form part of a “picture book” of scenes showing families enjoying Christmas traditions.
They all take a line of the song ‘It’s beginning to look a lot like Christmas”.
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Source: The Drum
