By Jennifer Faull

Morrisons has rolled out its first advert under new boss David Potts, heralding its customer service and manned checkouts in a bid to distinguish itself amid the price-led marketing of its Big Four rivals.

The DLKW Lowe spot was delayed from release in March this year as Potts settled into his role following the swift exit of Dalton Philips amid dismal Christmas sales.

Among his first changes, Potts committed to reintroducing 1000 manned tills to stores after research found that 60 per cent of British shoppers would opt to use a staffed check out over self-service.

He said Read full story ›

Source: The Drum