By Seb Joseph

It still has a long way to go but the renaissance of Morrisons brand is well and truly underway after the supermarket reported its third consecutive quarter of like-for-like growth.

Price cuts, better customer insights, strategic partnerships with the likes of Amazon and Ocado helped push like-for-like sales up 2 per cent in its second quarter, up from 0.7 per cent in the prior period. It may still be losing market share – as seen by it being usurped by the Aldi and Lidl combined share as the Britain’s fourth largest supermarket – but this is due Read full story ›

Source: The Drum