By Jennifer Faull

Morrisons is set to award Publicis London its creative business following a hotly contested review which saw the agency take on Grey, JWT, and CHI&Partners, The Drum understands. 

The review kicked off in October last year after the ailing supermarket parted ways with agency of nine years DLKW Lowe, which declined to repitch for the £73m business.

Publicis London had not returned The Drum’s request for comment at the time of writing, while a spokesperson for Morrisons said it would comment when the process was finished.

DLKW Lowe’s decision to walk away from the supermarket was telling. Under its Read full story ›

Source: The Drum