By Sarah Vizard

The supermarket saw sales at stores open for more than a year decline by 6.3% excluding fuel in the quarter to 2 November, an improvement on the 7.4% drop seen in the first half. Total sales fell 5.6% excluding fuel.

Morrisons says that while it “will take time for initiatives to fully benefit our sales performance” it does see “encouraging progress”. Average items per basket was down by 2.4% an improvement on previous quarters’ and on the low of 6.9% during the Christmas period last year (see table below).

Morrisons has also followed through on its promise to cut down on promotions Read full story ›

Source: Marketing Week