Morrisons draws inspiration from traditional Christmas markets for this year's festive packaging
By Gillian West
Morrisons has worked with Elmwood to develop the new visual identity for its Christmas 2014 range.
Claire Williams, head of design at Morrisons, said the retailer had wanted to “bring Christmas to life with a design that felt warm, eclectic and vibrant, as well as having great stand-out.”
Source: The Drum
