Morrison's drops its price match promise against Lidl and Aldi
Morrison’s will no longer offer customers a price match promise against Aldi and Lidl after announcing the introduction of a “simpler” loyalty scheme.
The supermarket chain’s Match and More loyalty scheme will stop giving its members points if they could have bought the item cheaper at Aldi or Lidl. Instead it will change the reward system to give customers points for all purchases with bonus points attached to promotional items.
The changes come just one year after the scheme was launched as a means to combat the growing success of the German discounted supermarkets which have increased their market share to 4.2 Read full story ›
Source: The Drum
