By Sarah Vizard

The scheme has been under review since former CEO Dalton Philips left the business earlier this year. He introduced “Match & More” a year ago, hailing it as the first by a major supermarket to price match both its big four rivals and the discounters Aldi and Lidl.

However it has been criticised for its complexity. When it launched Lidl took out a full page ad in the national newspapers highlighting how many steps customers had to go through to benefit from the scheme, compared to its every day low prices.

Morrisons says shoppers will now accumulate five points for every pound Read full story ›

Source: Marketing Week