By Sarah Vizard

The campaign will go live on social media tomorrow morning (6 November) ahead of its TV debut the same evening. It focuses on the staff at Morrisons, including its butchers, bakers, greengrocers and fishmonger and how they will help “deliver a magical Christmas at Morrisons”.

There will be three separate TV spots, one promoting its in-store freshly made food, another Christmas treats and the third services such as express checkouts and wine glass hiring.

Each ad will finish with the strapline ‘Make it a magical Christmas… at Morrisons’.

Speaking to Marketing Week, Morrisons’ interim Read full story ›

Source: Marketing Week