By Thomas Hobbs

Over the last few years, Morrisons has been arguably the biggest casualty as many consumers have abandoned the supermarkets in pursuit of a cheaper shop at Aldi and Lidl.

Last year, for example, it reported a 52% drop in annual profits to £345m – its worst results in eight years. The Bradford-based retailer has also dropped out of the FTSE 100 list of the UK’s most valuable companies in December.

Many have argued that its failures have been infact down to an unclear brand strategy. High profile ad campaigns featuring celebrities such as Ant and Dec by former agency MullenLowe (which recently Read full story ›

Source: Marketing Week