By John Glenday

A 0.7 per cent rise in like-for-like quarterly sales signals early signs of recovery for embattled supermarket Morrisons, though the initial successes of a revamped marketing strategy and aggressive pricing have a long way to go yet to stabilise the business

In addition, like-for-like transactions increased by 3.1 per cent in the 13 weeks to 1 May, yet deflation remained an issue at 2.6 per cent.

This maintained growth momentum first registered over Christmas and indicates that David Potts’ turnaround plan may be starting to bear fruit following a period of 16 successive quarters when total sales fell 1.8 per cent Read full story ›

Source: The Drum