Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Morrison’s shows signs of life as sales continue to grow

on May 5, 2016 | 0 comments

By John Glenday

Tentative signs that embattled supermarket chain Morrison’s may have turned a corner have emerged in the company’s latest sales update, which show a continued rise in like-for-like sales, excluding fuel, rising by 0.7 per cent over the 13 weeks to 1 May.

In addition like-for-like transactions increased by 3.1 per cent although deflation remained an issue at 2.6 per cent.

This maintained growth momentum first registered over Christmas and indicates that David Potts’ turnaround plan may be starting to bear fruit following a period of 16 quarters prior to that when total sales fell 1.8 per cent on the back of Read full story ›

Source: The Drum