Morrisons teases festive push focussed on new premium range ‘The Best’
Morrisons has revealed that the focal point of its 2016 Christmas campaign will be on a soon-to-be launched premium brand as the retailer hopes to replicate the success of those rivals that have enjoyed a 9 per cent uplift in sales of own-brand premium ranges in the last three months.
The new ‘The Best’ range will hit stores this autumn and comprise 476 products including ‘Lobster and Crab Macaroni Cheese’ and ‘Salted Caramel Ice Cream’.
Morrisons chief executive David Potts revealed the news at a press call yesterday (15 September) and said that its own-brand products serve as a “runway of growth” Read full story ›
Source: The Drum
