By John McCarthy

The Chartered Institute of Marketing has released research showing that a large majority of professional marketer respondents agree that adblocking will help the industry.

According to the research that consulted 255 marketing professionals, more than three quarters of marketers (76%) “think ad-blocking will be positive for the industry, encouraging greater creativity”. However, more than a third (38%) warned that it could lead to a decline in online marketing.

Other findings from the data laid out the priorities of marketer in the coming year, they are as follows personalisation (42%), data-driven marketing (37%) and influencer marketing (31%).

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Source: The Drum