By John Glenday

Beverage brand Mountain Dew has added a new dimension to its marketing strategy by introducing one of the first pieces of branded content to hit Facebook’s Oculus VR system.

Part of the Dewcision 2016 campaign the VR experience will put petrol heads in the driving seat with three well known NASCAR drivers available to sit alongside as you hare through a variety, with the option to choose between driving through a beach or city landscape.

This decision will do more than change the visuals for the experience it will also be counted to determine which flavour of drink (Baja Blast or Pitch Read full story ›

Source: The Drum