By John Glenday

Soft drink brand Mountain Dew has premiered a brand new ‘mini’ mini-series on YouTube consisting of eight 15 second clips.

The blink and you’ll miss it vignettes mark a break from the trend of increasingly bloated television dramas and have been designed to add some extra fizz to the drinks profile.

Viewers can also unlock a host of snackable content via their mobiles whilst following the story of a cartoon character who lives to ‘Do the Dew’; including riding a bottle rocket, rafting along a busy street and taming a sea horse.

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Source: The Drum