Mountain Dew takes a bite of AMC's The Walking Dead AR app to reap its contagious appeal
AMC has partnered with Mountain Dew to release an augmented reality app tying into the return of The Walking Dead to TV screens.
As season 8 of the show crawls closer to us, Mountain Dew is integrating with newly released AR app, the Walking Dead Encounter, developed by Trigger, to enable consumers to beam gruesome zombies into the real world via their mobile phones.
But the partnership extends further, culminating in an on-pack and in-store drive. These installations will feature codes that unlock more zombies for users to play with in the app. Furthermore, Mountain Dew Read full story ›
Source: The Drum
