By Julian Smith

For the last few years marketers have been busy understanding and addressing Millennials (or Generation Y) in their marketing communications. And for good reason. This young adult audience cohort are an important and influential consumer group.

But whilst these 20 to 30-somethings have been targeted, the next generation of consumers have been growing up.

Termed Generation Z (coming, as they do, after Generation Y and Generation X) these new kids on the block are now starting to mature, reaching adulthood and the beginnings of their own independent consumerism.

As such they are now the emerging target audience that marketers need to be Read full story ›

Source: The Drum